Grow your online shop,
one guide at a time.
Practical, no-fluff guides for Indian sellers — starting up, pricing, payments, shipping, marketing and festival sales.
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How to start an online store in India (2026 guide)
A step-by-step plan to go from idea to first order: what to sell, registrations, pricing, payments, delivery and your first 30 days.
9 min readReadComing up to sell for
Start planning about six weeks before each one.
Start
From idea to your first orders.
How to start an online store in India (2026 guide)
A step-by-step plan to go from idea to first order: what to sell, registrations, pricing, payments, delivery and your first 30 days.
9 min readReadHow to sell on Instagram and WhatsApp (without the DM chaos)
Turn followers into orders: profile setup, content that sells, and moving buyers from DMs to a checkout link.
7 min readReadHow to create an online store for free in India
Exactly what you can do for ₹0 — store, products, orders, delivery — what costs money later, and a free setup you can finish today.
8 min readReadHow to start selling online without investment
Low-risk ways to start: make-to-order, pre-orders, reselling, dropshipping cautions and a free store — with what each really costs.
7 min readReadHow to create an ecommerce website without coding
A no-code walkthrough: choose a theme, build your catalog, set checkout and delivery, and launch — plus what a developer would have done for you.
6 min readReadHow small businesses can start selling online
For shops, boutiques and home businesses already selling offline: what to put online first, local delivery, pricing and telling your regulars.
6 min readReadSell more
Photos, pricing and words that convert.
Product photography with just your phone
Window light, a cheap backdrop and six shots per product. A simple routine for photos that look professional.
6 min readReadHow to price your products for profit
Work out your true cost, add the right margin, and use MRP, bundles and free-delivery thresholds the smart way.
7 min readReadWrite product descriptions that sell
A simple formula, real examples and the details buyers look for before they order.
5 min readReadMarketing
Bring buyers in and bring them back.
SEO for small online shops: get found on Google
The few SEO habits that matter for a small store: product names, descriptions, photos, collections and links.
7 min readReadHow to get repeat customers
Repeat buyers cost less and spend more. Simple habits that bring them back: packaging, follow-ups, offers and reviews.
5 min readReadFestival sales playbook for Indian sellers
How to plan Diwali, wedding season, Raksha Bandhan and other festival sales: timeline, stock, offers and delivery cut-offs.
7 min readReadHow to sell products through WhatsApp
WhatsApp Business setup, catalog sharing, Status selling, broadcast rules and moving buyers to a checkout link — without getting your number restricted.
7 min readReadOperations
Payments, shipping and taxes, sorted.
COD vs prepaid: how to cut RTO and still win buyers
Why cash-on-delivery returns hurt, and practical ways to nudge buyers to pay online without losing orders.
6 min readReadShipping guide for small sellers in India
Aggregators vs couriers, weights and dimensions, packaging, delivery fees and handling delays.
7 min readReadGST for online sellers in India: a plain-language guide
When online sellers need GST, how it shows on prices and invoices, and what to keep track of. Not legal advice.
6 min readReadTrends
What Indian shoppers are buying.
Trending product ideas to sell online in India
Categories small Indian brands are building around right now — with what makes each work and what to watch out for.
7 min readReadHome business ideas you can sell online
Ideas you can start from home with little money — and what each needs to succeed online.
6 min readReadCompare
Pick the right way to sell.
Instagram shop vs your own website: which do you need?
What social selling does well, where it struggles, and why most growing brands use both together.
5 min readReadMarketplaces vs your own website
Selling on big marketplaces vs your own store: fees, control, customer data and brand — and how to combine them.
5 min readReadFree ecommerce website builders in India: what “free” really means
How free plans differ across store builders — product limits, payment rules, transaction fees and branding — and how to choose. Check each provider's current pricing.
8 min readReadFree online store vs paid ecommerce platforms
When a free store is all you need, when paying makes sense, and how to work out the real cost — including fees, apps and your time.
6 min readReadPut these guides to work
Create your shop free, add your products and take your first order today.