In this guide+
Search engine optimisation sounds technical, but for a small store it mostly means describing your products the way buyers search for them. Your store platform handles the technical basics; your job is the words and photos.
Find the words buyers use
- Type your product into Google and note the suggestions as you type.
- Look at “People also ask” and related searches at the bottom of the results.
- Use specific phrases: “pure cotton kurta set for women” beats “kurta”.
Write product pages for people (and Google)
- 1
Name
Material + product + key detail: “Handwoven Chanderi silk saree with zari border”.
- 2
Description
50–150 words: what it is, fabric, size and fit, care, who it's for. Unique for each product — don't copy supplier text.
- 3
Photos
Clear, fast-loading, product visible. Search engines show images in results too.
- 4
Category pages
Group products into clear categories (Sarees, Kurta sets) — they rank for broader searches.
Trust and links
- Policies, contact details and reviews make your store trustworthy to buyers and search engines.
- Links from your Instagram, Google Business Profile, directories and press help search engines find you.
- Your own domain (Pro) builds brand searches over time.
Tip: Patience matters. New stores usually take weeks to months to show up for competitive searches. Brand searches (your shop's name) come first.
Ready to try it?
Create your shop free and put this guide to work today.