FestivalPlan 8 weeks ahead
Diwali & Dhanteras
October–November (date varies)
What sells
- Gift hampers
- Diyas, candles and décor
- Ethnic wear
- Jewellery
- Sweets and dry fruits
Idea: Corporate and family gift boxes, plus a home décor edit.
The Indian seller's festival calendar
Every festival, gifting day and sale season worth planning for — what sells, a ready offer idea, and how early to start. Starting from this month.
FestivalSale seasonGifting dayNational day
Many Indian festivals follow the lunar calendar, so their dates move every year. We show the usual month — check the exact date before you plan. Read the festival sales playbook for a six-week plan.
November
This monthSale seasonPlan 6 weeks aheadWedding season
November–February
What sells
- Bridal and guest wear
- Jewellery
- Gifts and return favours
Idea: Guest-outfit guides and bulk gift options.
Sale seasonPlan 3 weeks aheadBlack Friday & Cyber Monday
Late November (day after US Thanksgiving)
What sells
- Online-first offers
- Beauty
- Gadgets and accessories
Idea: A short online-only sale for your followers.
December
Gifting dayPlan 5 weeks aheadChristmas & year-end
25 December
What sells
- Gift sets
- Party wear
- Cakes and treats
- Décor
Idea: Secret-Santa gift guides under ₹499 and ₹999.
January
Gifting dayPlan 4 weeks aheadNew Year
1 January
What sells
- Planners and stationery
- Party wear
- Gift hampers
Idea: Launch a “fresh start” edit: planners, self-care and wardrobe basics.
FestivalPlan 4 weeks aheadMakar Sankranti, Pongal & Lohri
Mid-January (Lohri the day before)
What sells
- Ethnic wear
- Sweets and snacks
- Kites and décor
Idea: Regional festive collections and sweet boxes for gifting.
Sale seasonPlan 3 weeks aheadRepublic Day sales
26 January
What sells
- Everything — shoppers expect offers
- Tricolour-themed accessories
Idea: A short, sharp sale weekend with a clear end date.
February
Gifting dayPlan 4 weeks aheadValentine's Day
14 February
What sells
- Jewellery
- Candles and fragrance
- Personalised gifts
- Chocolates
Idea: Gift guides by budget (under ₹499, ₹999, ₹1,999) and free gift notes.
March
Gifting dayPlan 3 weeks aheadWomen's Day
8 March
What sells
- Skincare
- Jewellery
- Women-made products
Idea: Feature the women behind your brand or your artisans.
FestivalPlan 4 weeks aheadHoli
Usually March (date varies)
What sells
- White kurtas
- Natural colours
- Snacks and thandai mixes
- Hair and skin care
Idea: Pre-Holi skin and hair kits and an all-white edit.
FestivalPlan 5 weeks aheadEid
Moves about 11 days earlier each year
What sells
- Ethnic wear
- Attar and fragrance
- Dry fruits and sweets
- Home décor
Idea: An Eid edit with early dispatch dates announced clearly.
April
FestivalPlan 4 weeks aheadUgadi, Gudi Padwa, Baisakhi & Vishu
March–April (date varies)
What sells
- Traditional wear
- Brass and pooja items
- Regional foods
Idea: Region-specific collections with local-language captions.
FestivalPlan 4 weeks aheadAkshaya Tritiya
April–May (date varies)
What sells
- Jewellery
- Silver and gold-plated items
Idea: An auspicious-buys jewellery edit.
May
Gifting dayPlan 4 weeks aheadMother's Day
Second Sunday of May
What sells
- Sarees
- Jewellery
- Self-care hampers
- Plants
Idea: Gift-ready bundles and a last-order date for on-time delivery.
Sale seasonPlan 6 weeks aheadSummer season
April–June
What sells
- Cotton and linen
- Sunscreen
- Cold coffee and beverages
- Travel accessories
Idea: A breathable-fabrics edit and summer care kits.
June
Gifting dayPlan 3 weeks aheadFather's Day
Third Sunday of June
What sells
- Wallets and leather
- Grooming
- Shirts
- Coffee and tea
Idea: Gift guides by budget with free gift wrapping.
July
Sale seasonPlan 4 weeks aheadMonsoon season
July–September
What sells
- Quick-dry clothing
- Footwear
- Home fragrance
- Tea and snacks
Idea: A cosy-at-home edit and rain-ready essentials.
August
National dayPlan 3 weeks aheadIndependence Day sales
15 August
What sells
- Handloom and Made-in-India
- Everything on offer
Idea: Celebrate Indian crafts and the makers behind your products.
FestivalPlan 5 weeks aheadRaksha Bandhan
August (date varies)
What sells
- Rakhis and hampers
- Gifts for siblings
- Sweets
- Jewellery
Idea: Rakhi + gift combos and a clear last date for delivery.
September
FestivalPlan 5 weeks aheadGanesh Chaturthi & Onam
August–September (date varies)
What sells
- Eco-friendly décor
- Ethnic wear
- Kasavu sarees
- Sweets
Idea: Eco-friendly décor and regional festive wear.
October
FestivalPlan 6 weeks aheadNavratri & Durga Puja
September–October (date varies)
What sells
- Chaniya cholis and colour-of-the-day outfits
- Sarees
- Jewellery
- Pooja items
Idea: A daily colour guide with matching products.
Sale seasonPlan 8 weeks aheadBig festive sale season
Late September–October
What sells
- Everything — the biggest shopping weeks of the year
Idea: Stock up early, plan offers and top up your courier wallet.
FestivalPlan 4 weeks aheadKarwa Chauth
October–November (date varies)
What sells
- Sarees and suits
- Jewellery
- Mehendi and beauty
Idea: Bridal-adjacent looks and beauty kits.
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