Festivals are when Indian shoppers are most ready to buy — gifts, new clothes, home décor, sweets. The stores that win plan four to six weeks ahead, not the week before. See dates in our festival calendar.
The six-week timeline
| When | What to do |
|---|---|
| 6 weeks before | Pick hero products, order stock and packaging, plan the offer. |
| 4 weeks before | Shoot photos and reels; update banners and collections (“Diwali gifting under ₹999”). |
| 3 weeks before | Tease on Instagram and WhatsApp status. Start an early-access list. |
| 2 weeks before | Launch. Coupon live, banner live, announcement bar set. |
| Final week | Push gifting and last delivery date. Remind abandoned carts. |
| After | Thank buyers, ask for reviews, offer a post-festival code. |
Offers that work
- Gift sets and bundles — easier choices, higher order value.
- Free delivery above a value set just above your average order.
- Gift wrapping and notes — small cost, big perceived value.
- Early-bird codes for your followers and past buyers.
Heads up: Couriers get busy before big festivals. Announce a clear last order date for delivery before the festival, and stick to it.
Prepare your store
- A festive banner and collection.
- A coupon code with an end date.
- Stock checked, with low-stock alerts on.
- Courier wallet topped up and packaging ready.
Ready to try it?
Create your shop free and put this guide to work today.