How small businesses can start selling online

For shops, boutiques and home businesses already selling offline: what to put online first, local delivery, pricing and telling your regulars.

6 min read 10 November 2026By the Shopersite team
In this guide+
  1. 1. What to put online first
  2. 2. Local delivery or couriers?
  3. 3. Online prices
  4. 4. Tell your regulars

If you already sell from a shop, a market stall or your home, you have what most online sellers struggle for: customers who trust you. Going online is about making it easier for them to buy again — and letting their friends find you.

What to put online first

  • Your 20 best sellers, not your whole stock.
  • Items that are easy to describe and ship.
  • Anything regulars ask about over the phone.
  • Gift-ready products for festival seasons.

Local delivery or couriers?

OptionBest for
Local delivery / pickupFood, plants, bulky or fragile items within your city
Courier (all-India)Clothing, jewellery, beauty, accessories
BothSet a flat local fee and courier rates for the rest

Online prices

Online orders carry packaging, delivery and payment costs your counter sales don't. Either price a little higher online or set a free-delivery threshold. Use the pricing calculator.

Tell your regulars

  1. 1

    Print the link

    On bills, bags and a counter card with a QR code.

  2. 2

    Message past customers

    Only those who'd want to hear — with a small first-online-order offer.

  3. 3

    Add it to Google

    Put your store link on your Google Business Profile.

See how Shopersite works as a website builder for small businesses.

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