Marketplaces bring huge traffic, but you compete on price next to hundreds of similar listings and pay commissions on every sale. Your own website takes more effort to bring visitors to, but every sale builds your brand and customer list.
| Marketplace | Own website | |
|---|---|---|
| Traffic | Built in | You bring it (social, search, ads) |
| Fees | Commission plus other fees per sale | Plan fee plus payment and shipping costs |
| Pricing control | Price wars are common | You set prices |
| Customer data | Mostly the marketplace's | Yours |
| Brand | Listing among many | Your own storefront |
Use both, on purpose
- Use marketplaces for discovery of a few hero products.
- Put a card in every parcel inviting buyers to your own store for exclusives.
- Keep new launches and best offers on your website.
Ready to try it?
Create your shop free and put this guide to work today.