All help topics
Marketing & growth
Meta Pixel and Google Analytics
Measure visits and ad results by connecting Meta (Facebook & Instagram) Pixel and Google Analytics 4.
3 min read
Open Settings → Tracking & ads and paste your IDs.
- Meta Pixel ID — a number from Meta Events Manager. Lets Instagram and Facebook ads see visits, add-to-carts and purchases.
- Google Analytics 4 — a Measurement ID starting with G-. Shows where visitors come from and what they view.
Good to know: When tracking is on, switch on the cookie notice in Customer privacy so buyers can choose.