All help topics
Open your shop to buyers
The three things your shop needs before it takes orders, and how to open, close or pause it.
3 min read
Your shop is live as soon as it's created, but it only takes orders once the basics are in place. The setup checklist on your dashboard Home shows what's left.
Before you open
- 1
Add at least one product
With a photo, a price and stock. See Add a product.
- 2
Add a policy page
Indian consumer rules ask online shops to show their terms, returns, shipping and privacy policies. Your shop stays closed until it has at least one. Templates are ready in Settings → Policies. See Policy pages.
- 3
Check how buyers pay
Cash on delivery is on by default. On Growth and Pro you can also take online payments with Razorpay.
Open, close or pause
Use the switch on your dashboard Home. When the shop is closed, buyers see a friendly message you write (for example, “Back on Monday!”) and can't place orders. Your products and settings stay exactly as they are.
Tip: Going on a break or restocking? Close the shop instead of hiding products. Your links keep working and buyers know you'll be back.
Share your shop
- Put the link in your Instagram bio and WhatsApp Business profile.
- Share product links straight from the Products page.
- Pin a post or story highlight with your shop link.